Our Brands

The history of the Admiral Group is one of amazing growth and inspired innovation. Admiral launched in January 1993 with just one brand, zero customers and 57 members of staff. However, at December 2009, the Group had thirteen brands, over 2.08 million customers insured and over 11400 members of staff worldwide.

Admiral, Home and Car Insurance

Admiral, our first brand, was set up in 1993. Its products include MultiCar and home insurance and its aim is to give customers the best possible customer service.

Balumba, Car Insurance

Balumba was Admiral Group's first brand outside the UK. It launched in Spain in November 2006.

Bell, Car Insurance

Bell was set up originally as Bell Direct in 1997 targeting drivers with zero no claims bonus. Bell now specialises in plug & drive telematics insurance for safe drivers.

Compare.com, Price Comparison

Compare.com offers online insurance comparison services in the United States. Launched in 2013, it is the most recent addition to Admiral Group.

Confused.com, Price Comparison

Confused.com is the UK’s first and longest-running price-comparison site. It helps drivers win on all things motor – from buying a car, financing it and insuring it, to selling it again – and everything in-between.

ConTe.it, Car Insurance

ConTe.it is Admiral Group's direct insurance operation in Italy and was launched in May 2008.

Diamond, Car Insurance

Diamond launched in 1997 in response to a gap in the market for good value, hassle free insurance aimed at women.

Elephant, Car Insurance

Elephant, then elephant.co.uk, launched in 2000 and was the first UK company to sell car insurance online. Today it specialises in no nonsense, great value, straightforward car insurance.

Elephant Auto, Car Insurance

Elephant Auto was the Group's first car insurance company in the United States of America and was launched in October 2009.

Gladiator, Van Insurance

Gladiator is the Group’s insurance broker and was launched in April 1998 as Gladiator Commercial. The Company acts on behalf of several of the largest commercial vehicle insurers in the UK.

L'olivier – assurance auto, Car Insurance

L'olivier – assurance auto launched in December 2010. It is the Group’s direct insurance brand in France.

LeLynx.fr, Price Comparison

LeLynx.fr is a price comparison business based in Paris, France. It was launched in January 2010.

Qualitas Auto, Car Insurance

Qualitas Auto is the Group’s second Spanish direct insurance brand and was launched in March 2013.

Rastreator, Price Comparison

Rastreator is our Spanish price comparison site. It was launched in March 2009 and offers online car insurance (seguros coche) comparison services.